Propaganda Book by Edward Bernays

✅ Premium off-white Cream Pages

✅ Stitched Binding

✅ Matte Cover

✅ Local Premium Copy

✅ Dimensions - 5.5 x 8.26 inches

✅ Language - ‎English

✅ Pages Amount 128

✅ Summary :

Propaganda by Edward Bernays (1928) is a foundational work in public relations and mass communication. Bernays, often called the "father of public relations," argues that the conscious and intelligent manipulation of the masses is essential in a democratic society. He introduces the concept of an "invisible government"—a small group of individuals who shape public opinion through media and messaging. By applying psychological principles, Bernays demonstrates how propaganda can influence consumer behavior, political decisions, and social norms, effectively "engineering consent" among the populace. The book remains a seminal text on how public opinion can be shaped by strategic communication.