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Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It Book by April Dunford
Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It Book by April Dunford
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✅ Premium Off-White Cream Pages
✅ Stitched Binding
✅ Matte Cover
✅ Local Premium Copy
✅ Language - English
✅ Dimensions - 5.5 x 8.26 inches
✅ Pages Amount 141
✅ Summary -
Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It is a highly-regarded, practical guide by April Dunford that provides a clear, 10-step process for defining and implementing effective product positioning. The book is especially popular among entrepreneurs, marketers, and salespeople in the B2B technology sector, but its principles are broadly applicable.

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