Marketing 7.0: A Guide for Thinking Marketers in the Age of AI by Philip Kotler

✅ Premium Off-White Cream Pages

✅ Stitched Binding

✅ Matte Cover

✅ Local Premium Copy

✅ Language - English

✅ Dimensions - 5.5 x 8.26 inches

✅ Pages Amount 179

✅ Summary -

Marketing 7.0: A Guide for Thinking Marketers in the Age of AI explores how businesses can connect with the "augmented human" by balancing technological efficiency with human intuition and creativity. Co-authors Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan propose a "mind-centric" framework to prevent the generic branding caused by an over-reliance on artificial intelligence.