Lateral Thinking: Creativity Step by Step by Edward De Bono

✅ Premium Off-White Cream Pages

✅ Stitched Binding

✅ Matte Cover

✅ Local Premium Copy

✅ Language - English

✅ Dimensions - 5.5 x 8.26 inches

✅ Pages Amount 289

✅ Summary -

"Lateral Thinking: Creativity Step by Step" by Edward de Bono defines creativity as a formal, learnable skill rather than a mystical talent, introducing non-linear thinking techniques to break free from rigid logical ruts. The book contrasts traditional analytical "vertical thinking" with disruptive "lateral thinking" to show how deliberately generating alternative perspectives can unlock innovative solutions. Through practical exercises like challenging assumptions and using random stimulation, de Bono provides a structured roadmap for systematically generating entirely new ideas.