The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea when Everyone is Lying to You Book by Rob Fitzpatrick

"The Mom Test" is a practical guide for entrepreneurs and business owners on how to effectively gather valuable insights from potential customers. Rob Fitzpatrick provides a framework for conducting customer interviews that goes beyond the superficial and helps uncover genuine feedback. The book emphasizes the importance of asking the right questions in the right way to avoid biased or misleading responses. Fitzpatrick's approach, outlined in the book, aims to help entrepreneurs build products and services that truly meet the needs of their target audience.